Graphixco × Proyard Padel
Padel Is On.
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Padel is exploding across India — and Proyard needed a visual language as kinetic as the game itself. We built a social-first brand identity that cuts through a crowded feed and makes India take notice.
The challenge: a sport most people have never played. Our job was to make it feel inevitable — premium, electric, unmistakably modern.
The result: a bold electric-green system anchored in real sport photography, oversized display type, and a brand voice that declares — this is not a hobby. Padel is on.
The hero creative sets the brand tone. Player mid-lunge, ball centimetres from the racket, PADEL carved in white behind him. Aggressive, typographic, unmistakably sport.
Off-peak court slots turned into a lifestyle window. Aerial photography, neon accents and bold type hierarchy make a 10% discount feel like an exclusive invite.
Street-culture energy meets premium sport. The tattooed player, the Shark racket low to the court — a visual connecting with a younger audience discovering padel.
Flat lay, blue court, two contrasting rackets. "Padel Is On" lands as a declaration, not a caption. Simple composition, maximum brand authority.
The Padel logo placed over an overhead court shot — the green mark orbiting the player like a ball in flight. Brand identity and live sport inseparable.
The Veteran
At The Net
Full Court
Five tones built for sport — electric green as the primary chromatic anchor, court green and sky blue for depth, carbon and off-white for contrast at every scale.
Every Proyard content piece was designed to capture the full padel lifestyle — not just the rallies, but the rituals. The stretch. The court walk. The moment before the serve.
Content that makes people want to be on court — not just watch from the sidelines.
Off-peak court slots turned into a lifestyle window. Aerial photography, neon accents and bold type hierarchy make a discount feel exclusive — not economical.
10% off communicated with the authority of a full-price brand. Because that's what it is.
The Forehand
Sky Smash
The Bounce
Post-Match
Ready Stance
Court Social
Warm-Up
The Padel wordmark over the court, racket raised, game about to begin. Clean, confident, iconic. A single frame that captures the brand's entire promise.
This is what Proyard wants every player to feel the moment they step through the gate.
Proyard Padel
Graphixco
Himanshu Gupta
Khushi
Brand · Social · Campaign
Punjab, India